40 sustainable underwear & ethical underwear lingerie brands to try in 2020

ethical underwear brands

40 sustainable underwear & ethical underwear lingerie brands to try in 2020

Sustainable Ethical Underwear USA UK Europe bras thongs briefs bottoms PACT

Sustainable Lingerie Brands


Here’s your new go to list for the best eco-friendly undie brands using new eco-friendly fabrics such as bamboo, modal and micro modal and more transparent manufacturing and creation practises these are the best affordable lingerie brands labels from the US, Canada the UK, Europe and Australia that should be in your undie drawer by 2020.

US & Canadian brands

1 – Everlane

Approach| Strong production values, high transparency
Products | Cotton undies, bras, bodysuits
Organic / Sustainable| No
Pricing | Affordable

Everlane argue that for decades you undie collection has been designed with someone else in mind. Bras that push, pad, and squeeze. Fabrics that suffocate. Everlane aim to change that…

Everlane Ethical Underwear

2 – Azura Bay

Approach | GOTS certified cotton, Tencel sustainable fabric
Products | Bras, undies, bed clothing, leggings
Organic / Sustainable | Majority
Pricing | Affordable

Azura Bay carries a curated collection of undies and is one the best eco, organic, & fair trade best affordable lingerie brands

Azura Bay ethical lingerie

3 – Thinx

Approach | Use of organic cotton, responsible transparency, recycles fabric
Products | Period proof pants and body clothing
Organic | Some
Pricing | Mid range

The only period-proof undie brand. Because every person with a period deserves peace of mind.

Thinx ethical underwear

4 – Tomboyx

Approach | Fair trade, Oeko-tex 100 certified (not all), sustainability approach
Products | Undies, bras, bedwear & swimwear
Organic | No
Pricing | Mid range

Be fiercely and unapologetically you. Browse their collections of bras, undies & loungewear made for all genders, bodies & styles

TomboyX ethical underwear

5 – WAMA

Approach | GOTS-certified
Products | Sleepwear
Organic | Yes
Pricing | affordable

WAMA eco friendly undies produces comfy hemp undies made from a blend of  hemp, organic cotton and a small amount of spandex for stretch. The hemp is sourced from GOTS-certified suppliers in China who are audited annually and they are a PETA-Vegan approved brand.

Wama eco friendly underwear

6 – PACT

Approach | GOTS-certified organic
Products | Undies
Organic | Yes
Pricing | Affordable

PACT is a US eco-friendly eco clothing brand that produces eco friendly undies for women, men and babies with everything made from GOTS-certified organic cotton and produced under Fair-Trade certified conditions.

7 – Only Hearts

Approach | Eco-friendly approach, Made in New York
Products | Underwear, Sleepwear, Loungewear
Organic / Sustainable | Local, deadstock
Pricing | Mid range

Helena Stuart founded Only Hearts in 1978 and working alongside her daughter Kaya, offers a full range of lifestyle lingerie from sexy sweet undies and bralettes to sleepwear. Only Hearts is proudly manufactured in New York City using local, deadstock and certified made in green textiles.

Ethical lingerie USA Only Hearts = Recycled Lace High Waist Thong

8 – Me Undies

Approach | Eco-friendly approach, Made in USA
Products | Fun mens and womens
Organic / Sustainable | Sustainable including micro modal
Pricing | Affordable

Pursuit the label - a sustainable swimwear uk brand you've just got to love

MeUndies source only the finest, softest materials for our undies and work only with factories that take exceptional care of their employees.

9 – Knickery

Approach | Organic cotton
Products | Underwear
Organic / Sustainable | Organic
Pricing | Affordable

Knickery ethical underwear usa
Knickery usa

10 – Sokoloff

Approach | Made by Women
Products | Underwear
Organic |
Pricing | Mid market

Sokoloff lingerie designs and manufactures fine lingerie consciously made with love by women. Created by designer Sofia Sokoloff, the label breathes delicacy, confidence and comfort, while driving an modern production model. The undergarments are recognized for their exceptional fit and their high standards of craftsmanship.

Sokoloff Ethical underwear brands
Sokoloff

11 – White Rabbit

Approach | Undies
Products | Underwear
Organic |
Pricing | Reasonable

White Rabbit started out of a frustration with available underwear options. In a world where we care so much about what goes into our food, our bodies, our clothes, how is it that no one paid attention to how our underwear is made?

White Rabbit Ethical underwear brands
White Rabbit

12 – Proclaim

Proclaim is an inclusive nude lingerie brand made in Los Angeles from earth conscious fabrics

Approach | Made in the US
Products | Undies
Organic |
Pricing | Affordable

Proclaim Ethical Underwear Brands
Proclaim

UK brands

13 – All Undone

Approach | Made in the UK
Products | Underwear, lingerie
Organic / Sustainable | Local
Pricing | Mid

All done are a contemporary designer manufactured totally in the UK using a blend of silk, mesh, and lace. 

14 – Ayten Gasson

Approach | local sourcing
Products | Underwear, lingerie
Organic / Sustainable | No
Pricing | Mid to high

Ayten Gasson are a fantastic burlesque undies brand who sell luxury silk underwear all designed and handmade in the UK.  The company is also dedicated to supporting as many UK companies as possible, from lace mills to printers. 

15 – Buttress & Snatch

Approach | Made to order, made in London
Products | Burlesque lingerie, bridal lingerie
Organic / Sustainable | No but local and upcycled when possible
Pricing | Luxury

Buttress and Snatch are a London based burlesque and bridal lingerie is custom made, to order, in their Hackney workshop, and buy all of their materials from UK companies.

16 – Floripawear

Approach | Sustainable fabric, Made in London
Products | Eco friendly underwear, bra, thongs, briefs
Organic / Sustainable | Sustainable micro modal (all undie products)
Pricing | Mid range

All Floripawear’s affordable eco friendly lingerie collection is made out of the much more eco-friendly micro modal fabric by hand in small batches in our London studio. Fess time! Floripawear is part of the same family as Super Bulky. But we still think they’re the best certainly if you like comfort and a sports look!

affordable ethical underwear uk
Floripawear affordable micro modal based collection

17 – Lara Intimates

Approach | Eco-friendly approach, Made in London
Products | Underwear
Organic / Sustainable | Recycled, reclaimed
Pricing | Mid range

The ethical zip up swimsuit vs the zip front bikini

Lara Intimates create beautiful affordable collection from their Soho factory, made from reclaimed and luxury surplus fabric from large factories or brands.  Even the elastics and packaging are made in England with eco-friendly practices.  

sustainable underwear brands

18 – Luva Huva

Approach | Local sourcing (where possible), made in UK
Products | Underwear, Lingerie
Organic / Sustainable | Recycled (where possible)
Pricing | Mid-upper range

Luva Huva is one of the best best affordable lingerie brands in the UK.  Luva Huva uses local suppliers and producers where possible, as well as using remnants, vintage fabrics, and end-of-line fabrics and trims.

best affordable lingerie brands Luva Huva sustainable underwear brands

19 – Martha Rose

Approach | Local sourcing (where possible), made in UK
Products | Underwear, Lingerie
Organic / Sustainable | Recycled (where possible)
Pricing | Mid-upper range

Martha Rose sell lovely British made lingerie.

20 – Neon Moon

Approach | Yes
Products | Eco friendly underwear
Organic / Sustainable | OEKO -TEX (non harmful)
Pricing | Affordable

Neon Moon sells a range of hand made sexy knickers and unwired bras and are a great affordable sustainable underwear brands uk brand.

21 – Organic Basics

Approach | Sustainable
Products | Underwear
Organic | GOTS certified organic cotton
Pricing | Affordable

Organic Basics made in GOTS certified organic cotton (Licence number: USB TEX 2015) – a soft, natural fiber grown and manufactured in observed working conditions.

Organic Basics eco-friendly underwear

22 – Ciel

Approach | Sustainable
Products | Undies
Organic | GOTS certified organic cotton
Pricing | Affordable

Ciel only uses environmentally produced fabrics & production throughout the design and making process of their fab underwear and use sustainable rapid growth textiles, such as lyocel and hemp, and organic natural fibres, certified by Control Union and GOTS to recycled fabrics.

Ciel ethical underwear UK
Ciel UK

23 – Nui Ami

Approach | Ethical
Products | Underwear
Organic | GOTS certified organic cotton
Pricing | Affordable

Nui Ami brings a new approach to sleepwear, combining versatility and comfort with luxury and sophistication. Our collections softens the boundaries between night and day, between sleepwear and loungewear. 

Nui Ami ethical underwear UK
Nui Ami UK

24 – Rossell

Approach | Ethical
Products | Underwear
Organic | GOTS certified organic cotton
Pricing | Affordable

Launched in January 2016, Rossell underwear brand was created by founder Jo Rossell from a personal desire to make underwire free, contemporary designed underwear made from natural fibres.

Rossell ethical underwear UK
Rossell Ethical Underwear UK

25. Cotton and Push

Aproach | Ethical
Products | Underwear
Organic | GOTS certified organic cotton
Pricing | Affordable

Cotton & Push have a passion for creating beautiful skin friendly lingerie from natural fabrics

26. Zuela

Aproach | Ethical
Products | Lingerie
Organic | TBC
Pricing | Mid

At Zuela we focus on making lingerie a part of your daily wellness routine.

Zuela Ethical Underwear
Zuela

27 – Y.O.U

Aproach | Ethical
Products | Underwear
Organic | GOTS certified organic cotton
Pricing | Affordable

Noctu nail the french stripe trend in this lovely sustainable nightie

Every piece of Y.O.U underwear is made from 100% Fairtrade & GOTS certified organic cotton that is PETA-approved vegan. It has been sustainably sourced and produced by people who have been paid a fair wage. 

Y O U Ethical Underwear
Y O U

French brands

28 – Klow

Approach | Undies
Products | Underwear
Organic | GOTS certified organic cotton
Pricing | Reasonable

Klow is a sustainable clothing retailer that sells ecological products. 

Klow Ethical underwear
Klow

German Brands

29 – Anek

Approach | Eco-friendly
Products | Lingerie
Organic / Sustainable | Recycled, deadstock
Pricing | Mid range to upper

Anekdot is an upcycle brand from Germany. which means that they source their superb materials from production leftovers, end of lines, off-cuts, deadstock and vintage trimmings turning them into something beautiful and meaningful for your everyday life.

Anek anekdotboutique Ethical Lingerie Germany - 2

30 – Comazo

Approach | Fairtrade
Products | Underwear
Organic | Organic cotton
Pricing | Very affordable

Comazo launched into the German market the first Fairtrade underwear collection made from 100% fair trade organic cotton under our brand label “comazo | earth”.

Comazo ethical underwear germany
Comazo germany

31 – Vatter

Approach | Undies
Products | Underwear
Organic | GOTS certified organic cotton
Pricing | Affordable

VATTER underwear is finest organic cotton dressed in a fashionable design. When talking about organic underwear, many people first think of unappealing underpants in off-white. We call them “passion killers”. They may be good for your ecological conscience, yet are anything but a feast for your eyes. With VATTER underwear we proof that things can be different and that the terms “organic” and “sexy” are not mutually exclusive. All our products are GOTS certified and thus sustainably produced.

Vatter Ethical underwear brands
Vatter

32 – Aikyou

Approach | Undies
Products | Underwear
Organic | TBC
Pricing | Reasonable

Sustainability – that was never a marketing trend for us, but always a matter close to our heart. We handle all resources responsibly. For us, this is not just a question of labels and certifications. It goes far beyond that. We live this claim both professionally and in our private lives. Our brand AIKYOU, inspired by a Japanese female name, exactly expresses this attitude: it translates as “love and respect”.

Aikyou Ethical underwear brands
Aikyou

Scandinavian Brands

33 – Woron

Approach | Vegan
Products | Underwear
Organic | GOTS certified organic cotton
Pricing | Affordable

Woron is a Copenhagen based collaboration between two sisters -Arina and Anya Woron. They have a passion for life in the slow lane and both share an enthusiasm for sustainable underwear &everyday essentials.

Woron ethical underwear UK
Woron UK

34 – Swedish Eco

Approach | Ethical
Products | Underwear
Organic | GOTS certified organic cotton
Pricing | Affordable

Swedish Eco produce and sell organic and ethical clothes including GOTS certified ethical underwear for both men and women.

Australian and NZ Ethical lingerie brands

35 – Nico

Approach | Transparency, Recycled where possible
Products | Eco friendly underwear
Organic | Yes
Pricing | Reasonable

Neon moon's fabulous ethical underwear is UK made out of eco-friendly modal

Nico is a Brisbane based label first launched by creator Lis Harvey in 2012 and offers an elegant range of high quality basics while always staying true to its roots as demonstrated by having the longest standing accreditation with Ethical Clothing Australia.

NICO has always been committed to transparency in the production process and uses organic, recycled materials wherever possible including sustainably sourced and resource efficient Modal which we are massive fans of

Nico Ethical underwear Australia Full Cup Wirefree Braletter - Lilac

36 – Eco Intimates

Approach | Ethical
Products | Underwear
Organic | GOTS certified organic cotton
Pricing | Affordable

Eco Intimates launched in 2008 by Madonna Bain and has evolved into a thriving business offering custom made and small batch runs of quality ethical lingerie.

The natural fabrics used include Global Organic Textile Standard (GOTS) certified organic cotton treated with low-impact dyes.

Eco Intimates Ethical Lingerie Australia 2

37 – Le Buns

Approach | Ethical underwear
Products | Underwear
Organic | GOTS certified organic cotton
Pricing | Reasonable

Founded in 2016 by Keisha Dessaix, LÉ BUNS combines eco-friendly materials with minimalist designs to offer a chemical-free and super comfy collection of ethical lingerie

The Melbourne-based label designs are cut from GOTS-certified organic cotton to minimise waste and reduce chemical toxins and packaging when shipped uses biodegradable boxes made from recycled paper. Hats off to Le Buns!

Le Buns Ethical Womens Organic Cotton Underweear Australia - Finn & Rose Brief

38 – Thunderpants

Approach | Ethical
Products | Underwear
Organic | Fairtrade cotton
Pricing | Reasonable

Fan of comfy Big Pants. Who isn’t! Might Good Undies lingerie is made in New Zealand from organic and Fairtrade cotton. The fun is in the crazy prints ranging from flower power to, rockets and whales.

Thunderpants Ethical underwear NZ new zealand Bloomsbury Pink

39 – Hara

Approach | Ethical & Sustainable supporting of community projects
Products | Underwear
Organic | Yes, bamboo
Pricing | Affordable

Melbourne based HARA use sustainably sourced bamboo for their ethical underwear which includes briefs, bras and g-strings in dun colours and are all naturally dyed. HARA has also teamed up with the EJFoundation in supporting projects in remote areas of the world that are under environmental distress.

Hara Ethical Underwear Australia - Honey Eva G String
ethical lingerie

40 – The Very Good Bra

Approach | Undies
Products | Underwear
Organic | Natural fibres
Pricing | Reasonable

Over the last few years, I set my heart on creating the world’s first zero-waste bra. Having previously started a brand specialising in wire free bras in natural fibres and proper cup sizes, the more I learned about the apparel industry and its wasteful ways, the more I realised there was so much more to do. I spent years sourcing and developing this product to prove it could be done, and that with some effort and forethought up front, we could produce products with their end in sight.

Very Good Bra Ethical underwear brands
Very Good Bra Ethical underwear brands

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