The #1 ULTIMATE Ethical Underwear Brands 2020 Guide

sustainable underwear ethical underwear eco friendly underwear

What does the expression ethical fashion mean?

Ethical underwear UK What does ethical fashion mean

It means that the sourcing is more transparent with more care taken for both workers involved in the supply chain and use of materials and dyes with less impact on the environment.

Is there a difference between sustainable and ethical underwear?

Ethical underwear UK Is there a difference between sustainable and ethical underwear

Yes. Ethical does not necessarily mean that the clothing or fabrics used are sustainable. For example, organic cotton however good in spirit can and often does use more water during the manufacturing process and far more than a sustainable fabric like Modal or Bamboo.

Which underwear fabrics are considered to be sustainable?

Ethical underwear UK Which underwear fabrics are sustainable

Bamboo, Tencel, Modal and Micro Modal are all considered to be sustainable fabrics.

What does the term ethical underwear mean?

Ethical underwear UK What does ethical underwear mean

Ethical underwear means the brand tries to respect both people and the planet in the manufacturing of the product and/or by other methods

The #1 ULTIMATE Ethical Underwear Brands 2020 Guide

Sustainable Lingerie Brands

With more and more of us understanding the impact our shopping habits have on the world many of us are starting to make changes especially with the impact of fast fashion.

So here’s your new go to list for the best eco-friendly undie brands using new eco-friendly fabrics with well documented eco benefits such as bamboo, modal and micro modal and more transparent manufacturing and creation practises these are the best affordable lingerie brands labels from around the globe including the US, Canada the UK, continental Europe NZ and Australia that should be in your undie drawer by 2020.

Ethical Underwear UK US & ROW #1 BEST SUSTAINABLE Lingerie Eco Brands 2020
Ethical underwear uk sustainavle underwear ethical lingerie eco friendly underwear

If you live in the UK

All Undone

Approach | Made in the UK
Products | Underwear, lingerie
Pricing | Mid

All done are a contemporary designer manufactured totally in the UK using a blend of silk, mesh, and lace. 

Ayten Gasson

Approach | local sourcing
Products | Underwear, lingerie
Pricing | Mid to high

Ayten Gasson are a fantastic burlesque undies brand who sell luxury silk underwear all designed and handmade in the UK.  The company is also dedicated to supporting as many UK companies as possible, from lace mills to printers. 

Buttress & Snatch

Approach | Made to order, made in London
Products | Burlesque lingerie, bridal lingerie
Pricing | Luxury

Buttress and Snatch are a London based burlesque and bridal lingerie is custom made, to order, in their Hackney workshop, and buy all of their materials from UK companies.

Floripawear

Approach | Sustainable fabric, Made in London
Products | Eco friendly underwear, bra, thongs, briefs
Pricing | Mid range

All Floripawear‘s (our sister brand) are affordable eco friendly lingerie collection is made out of the much more eco-friendly micro modal fabric by hand in small batches in our London studio. Fess time! Floripawear is part of the same family as Super Bulky. But we still think they’re the best certainly if you like comfort and a sports look!

affordable ethical underwear uk
Floripawear affordable micro modal based ethical underwear UK collection

Lara Intimates

Approach | Eco-friendly approach, Made in London
Products | Underwear
Pricing | Mid range

Lara Intimates create beautiful affordable collection from their Soho factory, made from reclaimed and luxury surplus fabric from large factories or brands.  Even the elastics and packaging are made in England with eco-friendly practices.  

sustainable underwear brands

Luva Huva

Approach | Local sourcing (where possible), made in UK
Products | Underwear, Lingerie
Pricing | Mid-upper range

Luva Huva is one of the best affordable lingerie brands in the UK.  Luva Huva uses local suppliers and producers where possible, as well as using remnants, vintage fabrics, and end-of-line fabrics and trims.

All Undone lingerie take ethical lingerie another style level
best affordable lingerie brands Luva Huva sustainable underwear brands

Martha Rose

Approach | Local sourcing (where possible), made in UK
Products | Underwear, Lingerie
Pricing | Mid-upper range

Martha Rose sell lovely British made lingerie.

Neon Moon

Approach | Yes
Products | Eco friendly underwear
Pricing | Affordable

Neon Moon sells a range of hand made sexy knickers and unwired bras and are a great affordable sustainable underwear brands uk brand.

Organic Basics

Approach | Sustainable
Products | Underwear
Pricing | Affordable

Organic Basics made in GOTS certified organic cotton (Licence number: USB TEX 2015) – a soft, natural fiber grown and manufactured in observed working conditions.

Organic Basics eco-friendly underwear

Ciel

Approach | Sustainable
Products | Undies
Organic | GOTS certified organic cotton
Pricing | Affordable

Ciel only uses environmentally produced fabrics & production throughout the design and making process of their fab underwear and use sustainable rapid growth textiles, such as lyocel and hemp, and organic natural fibres, certified by Control Union and GOTS to recycled fabrics.

Nui Ami

Approach | Ethical, GOTS certified organic cotton
Products | Underwear
Pricing | Affordable

Nui Ami brings a new approach to sleepwear, combining versatility and comfort with luxury and sophistication. Our collections softens the boundaries between night and day, between sleepwear and loungewear. 

Nui Ami ethical underwear UK
Nui Ami UK

Rossell

Approach | Ethical, GOTS certified organic cotton
Products | Underwear
Pricing | Affordable

Launched in January 2016, Rossell underwear brand was created by founder Jo Rossell from a personal desire to make underwire free, contemporary designed underwear made from natural fibres.

Rossell ethical underwear UK
Rossell Ethical Underwear UK

Cotton and Push

Approach | Ethical, GOTS certified organic cotton
Products | Underwear
Pricing | Affordable

Cotton & Push have a passion for creating beautiful skin friendly lingerie from natural fabrics

Cotton and Push Eco friendly underwear UK 1
Cotton and Push Eco friendly underwear UK

Zuela

Approach | Ethical
Products | Lingerie
Pricing | Mid

At Zuela we focus on making lingerie a part of your daily wellness routine.

Zuela Ethical Underwear
Zuela

Y.O.U

Approach | Ethical, GOTS certified organic cotton
Products | Underwear
Pricing | Affordable

Every piece of Y.O.U underwear is made from 100% Fairtrade & GOTS certified organic cotton that is PETA-approved vegan.

It has been sustainably sourced and produced by people who have been paid a fair wage. 

Y O U Ethical Underwear
Y O U

Rapanui

Approach | Made in the UK, renewable energy, returns
Products | Basics
Pricing | Mid range

Rapanui are based on the Isle of Wight and make all of their items in the UK using organic materials in a factory powered by renewable energy and manufactures orders in real time when the item gets sold, so there’s reduced waste.

Additionally, worn-out items can be sent back and get recycled into new products. How cool is that… 

Rapanui Ethical Underwear UK brands
Rapanui Ethical Underwear UK brands

If you live in the USA

Everlane

Approach| Strong production values, high transparency
Products | Cotton undies, bras, bodysuits
Pricing | Affordable

Everlane argue that for decades you undie collection has been designed with someone else in mind. Bras that push, pad, and squeeze. Fabrics that suffocate. Everlane aim to change that…

Everlane Ethical Underwear

Thinx

Approach | Use of organic cotton, responsible transparency, recycles fabric
Products | Period proof pants and body clothing
Pricing | Mid range

Thinx position themselves as the only period-proof undie brand. Because every person with a period deserves peace of mind.

Thinx underwear

Tomboyx

Approach | Fair trade, Oeko-tex 100 certified (not all), sustainability approach
Products | Undies, bras, bedwear & swimwear
Pricing | Mid range

Want to be ethical? Make you own crochet panties and crochet underwear!

Tomboyx want you to be fiercely and unapologetically you. Browse their collections of bras, undies & loungewear made for all genders, bodies & styles.

TomboyX ethical underwear

WAMA

Approach | GOTS-certified
Products | Sleepwear
Pricing | affordable

WAMA eco friendly undies produces comfy hemp undies made from a blend of  hemp, organic cotton and a small amount of spandex for stretch. The hemp is sourced from GOTS-certified suppliers in China who are audited annually and they are a PETA-Vegan approved brand.

Wama-ethical-underwear-USA-hemp-thong-bottoms-1-1

PACT

Approach | GOTS-certified organic
Products | Undies
Pricing | Affordable

PACT is a US eco-friendly eco clothing brand that produces eco friendly undies for women, men and babies with everything made from GOTS-certified organic cotton and produced under Fair-Trade certified conditions.

Only Hearts

Approach | Eco-friendly approach, Made in New York
Products | Underwear, Sleepwear, Loungewear
Pricing | Mid range

Helena Stuart founded Only Hearts in 1978 and working alongside her daughter Kaya, offers a full range of lifestyle lingerie from sexy sweet undies and bralettes to sleepwear.

Only Hearts is proudly manufactured in New York City using local, deadstock and certified made in green textiles.

Ethical lingerie USA Only Hearts = Recycled Lace High Waist Thong

Me Undies

Approach | Eco-friendly approach, Made in USA
Products | Fun mens and womens
Pricing | Affordable

MeUndies source only the finest, softest materials for our undies and work only with factories that take exceptional care of their employees.

Knickery

Approach | Organic cotton
Products | Underwear
Pricing | Affordable

Knickery want us all to be more vocal about women’s health. Around the world, about 300 million women suffer from yeast, vaginal, and bladder infections each year—in part due to the synthetic fabrics that don’t breathe and harmful chemicals found in our undergarments and feminine care products.

Knickery’s certified organic cotton undies are free from toxic chemicals so you and your vag can breathe easy.

Knickery ethical underwear usa
Knickery usa

Sokoloff

Approach | Made by Women
Products | Underwear
Pricing | Mid market

Sokoloff lingerie designs and manufactures fine lingerie consciously made with love by women. Created by designer Sofia Sokoloff, the label breathes delicacy, confidence and comfort, while driving an modern production model. 

The undergarments are recognized for their exceptional fit and their high standards of craftsmanship.

Sokoloff Ethical underwear brands
Sokoloff

White Rabbit

Approach | Undies
Products | Underwear
Pricing | Reasonable

White Rabbit started out of a frustration with available underwear options. In a world where we care so much about what goes into our food, our bodies, our clothes, how is it that no one paid attention to how our underwear is made?

White Rabbit Ethical underwear brands
White Rabbit

Proclaim

Proclaim is an inclusive nude lingerie brand made in Los Angeles from earth conscious fabrics

Approach | Made in the US
Products | Undies
Pricing | Affordable

Proclaim Ethical Underwear Brands
Proclaim

Thunderpants

Approach | Made in USA, Organic cotton
Products | Basics
Pricing | Mid range

Thunderpants USA clothing is made in the USA from organic cotton and all of the production process is as local and transparent as they can feasibly make it.

Thunderpants Ethical Underwear USA Brands
Thunderpants Ethical Underwear USA Brands

If you live in Canada

Azura Bay

Approach | GOTS certified cotton, Tencel sustainable fabric
Products | Bras, undies, bed clothing, leggings
Pricing | Affordable

Azura Bay carries a curated collection of undies and is one the best eco, organic, & fair trade best affordable lingerie brands

Women's organic cotton underwear ethical azura bay

Thief & Bandit

Approach | Sustainability commitment, non toxix dyes
Products | Undies
Pricing | Mid range

Firstly, what a great name Thief & Bandit have! Thief & Bandit are a brand with a wild spirit combined with a commitment to sustainability means they work with only organic textiles: jerseys, cottons, raw silks, georgette, french terry.

Ethical Underwear USA Brands - Thunderpants

In addition the water based acrylic inks they print with are non-toxic, making them safe for waterways and our oceans. 

Thief Bandit Eco friendly underwear canada brands 2
Thief & Bandit Eco friendly underwear canada brands

Mary Young

Approach | OEKO-TEX® certified
Products | Basics
Pricing | Mid range

All of Mary Young products are ethically-made with each fabric chosen to be beneficial to you,

Their main fabric is a rayon of organic bamboo knit sourced from China and the bamboo yarn is GOTS™ certified and limits the use of toxic bleaches, dyes and other chemicals during production.

It’s also OEKO-TEX® certified and has passed UV testing. To reduce our carbon footprint, none of our fabrics include chlorine bleach or dyes that release carcinogenic amine compounds and the use of synthetic sizing agents are prohibited during the knitting and weaving process to avoid waste.

Mary Young ethical underwear canada brands 2
Mary Young ethical underwear canada brands

Fortnight

Approach | Made in Canada
Products | Basics
Pricing | Mid range

Every Fortnight garment is made in Canada with precision and purpose – designed to extend beyond seasons and trends.

By stripping away the excess and focusing on enduring, well-designed classics, their garments celebrate minimalism and the natural female form, championing the idea of curating a personal wardrobe with style and intention, special piece by special piece.

Fortnight sustainable underwear canadian brands 2
Fortnight – sustainable underwear Canadian brands

If you live in France

Klow

Approach | Undies, GOTS certified organic cotton
Products | Underwear
Pricing | Reasonable

Klow is a sustainable clothing retailer that sells ecological products. 

Klow Ethical underwear
Klow

Olly

Approach | Made in Europe
Products | Basics
Pricing | Mid range

In theory, no one can do sustainable lingerie like the french. And with Olly anf their dream of sustainable and eco-responsible fashion they are certainly representing the allure of french fashion heritage.

Olly was started by Mathilde and Clementine, two friends who one day imagined a brand of lingerie made of organic cotton, recycled lace and made in Europe. One to watch!

Olly Ethical Underwear French Brands France 8
Olly Ethical Underwear French Brands

If you live in Germany

Anek

Approach | Eco-friendly, Recycled, deadstock
Products | Lingerie
Pricing | Mid range to upper

Anekdot is an upcycle brand from Germany. which means that they source their superb materials from production leftovers, end of lines, off-cuts, deadstock and vintage trimmings turning them into something beautiful and meaningful for your everyday life.

Anek anekdotboutique Ethical Lingerie Germany - 2

Comazo

Approach | Fairtrade Organic cotton
Products | Underwear
Pricing | Very affordable

Comazo launched into the German market the first Fairtrade underwear collection made from 100% fair trade organic cotton under our brand label “comazo | earth”.

Comazo ethical underwear germany
Comazo germany

Vatter

Approach | GOTS certified organic cotton
Products | Underwear
Pricing | Affordable

VATTER underwear is finest organic cotton dressed in a fashionable design. When talking about organic underwear, many people first think of unappealing underpants in off-white. We call them “passion killers”. They may be good for your ecological conscience, yet are anything but a feast for your eyes. With VATTER underwear we proof that things can be different and that the terms “organic” and “sexy” are not mutually exclusive. All our products are GOTS certified and thus sustainably produced.

Vatter Ethical underwear brands
Vatter

Aikyou

Approach | Small sizes
Products | Underwear
Pricing | Reasonable

Sustainability – that was never a marketing trend for us, but always a matter close to our heart. We handle all resources responsibly. For us, this is not just a question of labels and certifications. It goes far beyond that. We live this claim both professionally and in our private lives.

Ethical Underwear UK look book - Buttress & Snatch

Our brand AIKYOU, inspired by a Japanese female name, exactly expresses this attitude: it translates as “love and respect”.

Aikyou Ethical underwear brands
Aikyou

Scandinavian Brands

Woron

Approach | Vegan, GOTS certified organic cotton
Products | Underwear
Pricing | Affordable

Woron is a Copenhagen based collaboration between two sisters -Arina and Anya Woron.

They have a passion for life in the slow lane and both share an enthusiasm for sustainable underwear &everyday essentials.

Woron ethical underwear UK
Woron UK

Swedish Eco

Approach | Ethical, GOTS certified organic cotton
Products | Underwear
Pricing | Affordable

Swedish Eco produce and sell organic and ethical clothes including GOTS certified ethical underwear for both men and women.

Swedish-Eco-ethical-underwear-sweden-1

Australian and NZ Ethical lingerie brands

Nico

Approach | Transparency, Recycled where possible
Products | Eco friendly underwear
Pricing | Reasonable

Nico is a Brisbane based label first launched by creator Lis Harvey in 2012 and offers an elegant range of high quality basics while always staying true to its roots as demonstrated by having the longest standing accreditation with Ethical Clothing Australia.

NICO has always been committed to transparency in the production process and uses organic, recycled materials wherever possible including sustainably sourced and resource efficient Modal which we are massive fans of.

Nico Ethical underwear Australia Full Cup Wirefree Braletter - Lilac

Eco Intimates

Approach | Ethical, GOTS certified organic cotton
Products | Underwear
Pricing | Affordable

Eco Intimates launched in 2008 by Madonna Bain and has evolved into a thriving business offering custom made and small batch runs of quality ethical lingerie.

The natural fabrics used include Global Organic Textile Standard (GOTS) certified organic cotton treated with low-impact dyes.

Eco Intimates Ethical Lingerie Australia 2

Le Buns

Approach | Ethical underwear, GOTS certified organic cotton
Products | Underwear
Pricing | Reasonable

Founded in 2016 by Keisha Dessaix, LÉ BUNS combines eco-friendly materials with minimalist designs to offer a chemical-free and super comfy collection of ethical lingerie

The Melbourne-based label designs are cut from GOTS-certified organic cotton to minimise waste and reduce chemical toxins and packaging when shipped uses biodegradable boxes made from recycled paper. Hats off to Le Buns!

Le Buns Ethical Womens Organic Cotton Underweear Australia - Finn & Rose Brief

Mighty good basics

Approach | Ethical, Organic cotton
Products | Underwear
Pricing | Super affordable

Mighty Good Basics believe in a world of transparency and supreme respect for people and the planet. 

That’s why they partner with the world’s best ethical factories and source the finest organic Fairtrade cotton.

Their underwear is incredibly comfortable and designed to perfectly fit bodies of all shapes and sizes.

Mighty Good Basics Organic Cotton Underwear Australia Brand
Mighty Good Basics Organic Cotton Underwear Australia Brand

Hara

Approach | Ethical & Sustainable supporting of community projects
Products | Underwear
Pricing | Affordable

Melbourne based HARA use sustainably sourced bamboo for their ethical underwear which includes briefs, bras and g-strings in dun colours and are all naturally dyed. HARA has also teamed up with the EJFoundation in supporting projects in remote areas of the world that are under environmental distress.

Hara Ethical Underwear Australia - Honey Eva G String
ethical lingerie

The Very Good Bra

Approach | Natural fibres
Products | Underwear
Pricing | Reasonable

The Very Good Bra is an eco friendly underwear brand specialising in wire free bras in natural fibres and proper cup sizes.

Very Good Bra Ethical underwear brands
Very Good Bra – sustainable underwear Australian brands

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